creative swiss army knife

brand strategist + designer

I'm Molly— a brand strategist who actually does the work.
Designer, writer, merch-maker, and relentless brand storyteller.

I approach every project as a complete ecosystem—whether that means developing a visual identity, designing UX-driven websites, writing sharp brand messaging, or creating merch that people actually want to keep.

I’m equally comfortable developing strategy in a deck, designing in Figma or Illustrator, writing website copy, or illustrating limited-edition merch. Because in today's landscape, brands need to be adaptive.

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Selected Work

Peak Experiences Website Redesign

December 2024

A forward-thinking website revamp that modernized Richmond’s climbing hub for today’s athletes.

I led the creative and technical transition, ensuring every touchpoint—from first-time visitors to seasoned members—felt seamless and energizing.

New CRM Integration: Rebuilt signup flows for classes and memberships using Capitan, removing friction from the onboarding process.
Authentic Content: Shot photos and video that capture the gym’s high-energy culture, paired with copy that speaks to climbers (no corporate fluff).
UX for Growth: Simplified navigation and calls-to-action to drive conversions—because the only thing people should struggle with is the beta.

check it out