Web Design
I design websites that feel like natural extensions of a brand—
whether that’s on Squarespace, Wix, even including custom CSS tweaks. My work for Peak Experiences and other clients focuses on balancing aesthetics with good ole' no-nonsense functionality.
I’ve worked on the sites of brands like
Lamboo, Common House, Zavi Smells, & Reliant Yoga Services
Case Study:
Peak Experiences Website Redesign
Here’s the gist
Execute a forward-thinking website revamp that modernized the brand for a changing customer base
Create simpler pathways to membership
Aid in first-time-climber conversion — especially the group events product
So, what’d I do?
Authentic Content: Shot photos and video that capture the gym’s high-energy culture, paired with copy that speaks to climbers (no corporate fluff).
New CRM Integration: Rebuilt signup flows for classes and memberships using Capitan, removing friction from the onboarding process.
UX for Growth: Simplified navigation and calls-to-action to drive conversions—because the only thing people should struggle with is the beta.
increase in group event
conversion rate from digital ads
Thoughtfully-designed UI that clearly displays membership options and empowers users to manage their own bookings and membership changes
While I maintained design fidelity and brand alignment through launch in December 2024 through March 2025, recent third-party updates have introduced deviations from the original system.
I’m no longer involved in ongoing maintenance.
In Progress /
Next Steps
Other Work:
Reliant Yoga Services Website
Project Overview (Ongoing)
Creating a cleaner, more refined UI for a modern and professional look, with the ideal customer in mind; boutique recovery centers
Reducing and clarifying excess copy to strengthen messaging and readability
Improving contact pathways to make it easier for potential clients to get in touch and convert
Made in
Finalizing updated site structure and navigation for clearer user flow
Developing high-fidelity mockups and style guide to ensure visual consistency
Collaborating with the client to refine copy for clarity and tone
Testing and adjusting contact pathways to increase ease of use and conversion