Bottle Package Design for an Airbnb Business Consultancy
METTA HOME | 2022
Junior Designer
ROLE
1 Week
TIMELINE
Creative Director
Me
TEAM
Brand Design
Adobe Creative Cloud
SKILLS
Create a cohesive label system for in-room amenities (shampoo, conditioner, body wash) aligned with brand values – clean, natural, and neutral for both branding and product ingredients.
The Brief
How’d it Go?
The client chose one of my designs, using it for her product package for Airbnb hosts to put in their properties, servicing the Greater Richmond Area short-term-rental market.
Customer Persona
Process
Users want to feel that they’re in a high-quality short-term rental, managed by local owners that care about them and their health, but at a level that feels like home, not a fancy hotel.
Understated yet refined
Minimal but warm
Premium without flash
Brainstorm – Moodboard
Created 3 Design Options in Adobe Illustrator
METTA HOME
BRAND COLORS
Internal Reflection
It was a challenge to create 3 very different designs, without straying from the the brand typeface and colors.
This was the beginning of me taking on more creative work within Upspring PR, taking work off the plate of our Creative Director.
The client, the owner of Metta Home felt like we understood her business, customer personas, and brand voice as a result of this project, and increased the scope of work for our agency as a result.